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Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 37960 Edwin Dearborn
Personal Brand Management for Teens - How Digital Footprints Impact Us for Life
 
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Transcript & Show Notes Available: http://www.buildyourownblog.net/blog/personal-brand-management/?social=youtube A high school instructor in Florida has created a class that teaches teens about the importance of Personal Branding and how they can mold and shape their digital footprint so that it carries an overall positive message and reflection that will follow them forever.
Building a Brand with your Blog
 
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My tips on how to build your brand - and these days it's different than the old days. Hear how a blog can have impact.
Views: 718 Chris Lema
Blogging Mistakes: 10 Things Not To Do When Starting a Blog
 
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Pro Blogger Course: https://courses.createandgo.co/p/pro-blogger-bundle The course above is a bundle of our best-selling blogging courses: 1. Build and Your Blog Course (for Brand New Bloggers): https://courses.createandgo.co/p/launch-your-blog 2. Make Money Blogging for Beginners Course (Monetize with Affiliate Marketing): https://courses.createandgo.co/p/make-money-blogging-for-beginners 3. Pinterest Traffic Course (Drive Traffic with Pinterest): https://courses.createandgo.co/p/pinterest-traffic-avalanche 4. Six-Figure Blogger Course (Sell Digital Products): https://courses.createandgo.co/p/six-figure-blogger — Check out our step-by-step tutorial on how to start a blog today: https://createandgo.co/how-to-start-a-blog/ FREE BLOGGING ECOURSES: — If you have NOT started a blog yet: 7-Day Start a Successful Blog eCourse: https://freecourses.createandgo.co/start-a-blog-ecourse-youtube/ — If you HAVE already started a blog: 4-Day How to Monetize a Blog eCourse: https://freecourses.createandgo.co/make-money-blogging-ecourse-youtube/ FACEBOOK GROUP FOR BLOGGERS: https://www.facebook.com/groups/createandgo/ VISIT OUR WEBSITE: https://createandgo.co/ FOLLOW US on Social Media for More Tips and Inspiration: — Pinterest: https://www.pinterest.com/createandgoco/ — Facebook Page: https://www.facebook.com/createandgo.co/ — Instagram: https://www.instagram.com/alexnerney/ — WANDR Youtube Channel: https://www.youtube.com/channel/UCTyTdlfNfePSzI8WXhf2RsA In this video we're going through the 10 biggest blogging mistakes people make when starting a blog Email Service We Use to Collect Emails: https://createandgo.co/convertkit-review/ 1. Do NOT start in a niche you’re not passionate about. 2. Do NOT spend days perfecting your name and mission statement. 3. Do NOT get started on a free blogging site. 4. Do NOT buy a bad host. 5. Do NOT buy crazy expensive all-inclusive software. 6. Do NOT forget to invest in yourself and your business. 7. Do NOT mix business expenses with personal expenses on your credit card. 8. Do NOT forget to keep diligent records of expenses and revenues. 9. Do NOT ignore the power of Pinterest for bloggers. 10. DO NOT GIVE UP! 11. Do NOT put off starting a blog any longer! Many of you have been debating starting a blog for a while and haven’t made any real moves. The time is now. There will not be a perfect time, idea, moment, or day for you start. The sooner you give up those thoughts and DECIDE to make moves and create awesomeness, the faster success will come to you. You can get started on your blog tonight by using our step-by-step guide here: How to Start a Successful Blog --- Step-by-Step Tutorial: https://createandgo.co/start-profitable-blog-step-by-step-beginners-guide/ Get hosting with Bluehost for only $2.75/m: http://createandgo.co/bluehost [Note that this video/description contains affiliate links, which means that if you click on a product link, we may receive a commission in return. It's at absolutely no cost to you, and it merely helps us finance the free content that we provide.]
Views: 350754 Create and Go
Brand visibility in the eSports industry
 
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http://blog-msc-in-sports-industry-management.em-lyon.com/brand-visibility-esports-industry/
4 Keys to a strong brand image (Image series PART 1)
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 23155 BrandMan
The Differences Between Sales, Marketing & Branding - Personal Branding Ep. 2
 
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Sales VS. Marketing VS. Branding. What is the difference? Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out the differences between sales, marketing, and branding. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://differences.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Do you know the differences between sales, marketing and branding? Without marketing, you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy, your closing rate may depress you. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL AND GET MORE DOSES OF DAN: ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: The Differences Between Sales, Marketing & Branding - Personal Branding Ep. 2 https://youtu.be/29pR78du70g https://youtu.be/29pR78du70g
Views: 19610 Dan Lok
Blogging tutorial: Why blog for business? | lynda.com
 
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In this tutorial, explore how blogging can be used to support a business strategy. Watch more at http://www.lynda.com/Blogger-tutorials/Blogging-Your-Business/122472-2.html?utm_campaign=0sn7eCs6nEQ&utm_medium=viral&utm_source=youtube. This tutorial is a single movie from the Blogging for Your Business course presented by lynda.com author Morten Rand-Hendriksen. The complete course is 1 hour and 27 minutes and takes you through the process of creating a blog as part of a business marketing strategy. Introduction 1. Blogging for Business: Core Concepts 2. Goals 3. Strategy 4. Technology 5. Content Creation 6. Implementation Conclusion
Views: 12774 LinkedIn Learning
Part 1: Scott Stratten | What IS a Brand? | Unmarketing on AQ's Blog & Grill
 
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Scott Stratten of Unmarketing, the Unpodcast and Unselling speaks with Alan about the evolution of the sales funnel and how everything before and after the sale IS the sale. Scott also chats with Alan about what a brand REALLY is.
Views: 376 AQ's Blog & Grill
5 Corporate Event Ideas To Steal Now
 
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Don’t be boring planning corporate events. Here are 5 ideas to jazz up your corporate events in 2018 and really make an impression with your guests. This video is brought to you by Evenium, technology for corporate meetings: http://bit.ly/2iBFR2V Subscribe to our YouTube channel to get instant updates. ********* ABOUT EVENT MANAGER BLOG Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmb.com/2A5mY0m ********* OTHER HELPFUL VIDEOS The 5 Things People Always Ask Event Planners: https://youtu.be/Kd3bwx7F7e8 6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg Event Planning - the Worst and Best Job in the World: https://youtu.be/xRz7Rj6kPJU Get More Sponsors for Your Events: https://youtu.be/LBKry741SVg The 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk 5 Times Event Tech Saved My Event: https://youtu.be/Nznt_5Ys8EM 4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw 6 Skills of Successful Event Planners: https://youtu.be/ZbDNT5sZXuQ ********* GET SOCIAL Twitter: https://twitter.com/eventmb LinkedIn: https://www.linkedin.com/company/event-manager-blog Facebook: https://www.facebook.com/EventManagerBlog Pinterest: https://pinterest.com/emblog/ Instagram: https://www.instagram.com/readeventmb/ ********* Full video transcript: http://eventmb.com/2BbThxD I’m Julius Solaris, editor of EventMB. This video today is brought to you by Evenium, technology for corporate meetings: http://bit.ly/2iBFR2V I hear your struggle. I know how demanding your audience can be and how tough it is to find new ideas all the time. We came to the rescue with 5 cool and simple ideas you can use at your next corporate event to really make an impression. 1. Food Using F&B as a vehicle for branding in corporate events is the hot trend of 2018. Try having bartenders that create custom cocktails for your attendees, designed for each guest, they share a little bit about themselves and the bartender comes up with a mix to reflect their personality. A refreshing way to engage with a brand. Alcohol lollipops are a fun way of driving brand awareness and being playful while catering to an adult audience, a great combination for a corporate event environment. 2. Visual Collaboration The second idea I have for you is actually provided by the very sponsor of this video, Evenium, and it’s called Visual Collaboration, it’s a tool that I particularly like and enjoy because it’s very engaging for the audience. If you work with C level suite attendees in particular, you want to have technology tools that enable collaboration, especially around team building activities, small executive meetings, you probably want to encourage brainstorming in the room and using technology can really help to streamline that process, without relying on whiteboards. Tech can be extremely effective to gather input from everyone and have a moderator that pulls it all together and presents the results. 3. Meeting Design Mix up your room layout and furniture to avoid the usual classroom type of environment that really kills interest even before people enter the room. Experimenting can be incredibly important to keep attention and focus. We have a whole report on meeting design that is free to download on EventMB: http://eventmb.com/Meeting-Design 4. Clever Branding Number 4 is about clever branding, placing branding where you don’t expect it. One that I particularly love is the use of the logo or messaging on the staircase leading to the main conference room. A perfect photo opportunity for the guests, it makes a visual impact. If you have the capacity, work with your sponsors or internal stakeholders to create specific areas within the event, such as lounges and areas dedicated to different activities. Don’t just stick to the expected. Create the work area, the relax area, the meditation area… play with meeting design and be clever working with sponsors. 5. Graphic Recording If you have association style meetings, with content that is super technical, but still you need to engage your attendees, another idea for you is graphic recording. Having an artist on site recording what is happening, e.g. using cartoons, to really summarize what your speakers are saying, what the sessions are about, is a great way to visually summarize what is being discussed. Not everybody learns in the same way and it can be powerful. I’ve seen it at very high end corporate meetings, always loved by attendees. The perfect picture opportunity too in an era of social media. A fantastic way to make an impact in 2018. I hope you enjoyed these 5 ideas to jazz up your corporate events in 2018. Give us a like, or subscribe, we have more awesome content coming your way to make your events successful.
Views: 32646 Event Manager Blog
Personal Branding: How To Build & Manage Your Personal Image - Personal Branding Ep. 3
 
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Your personal brand is a perception of you not actually who you are. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out what is personal branding. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://managepersonalimage.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: Personal Branding: How To Build & Manage Your Personal Image - Personal Branding Ep. 3 https://youtu.be/HDjK7_JoM4k https://youtu.be/HDjK7_JoM4k
Views: 123225 Dan Lok
What does a Social Media Brand Manager Do?
 
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Chelsey talks a little bit about what a social media brand manager does on a day to day basis. www.NOWMarketingGroup.com What is a buyer persona? http://www.nowmarketinggroup.com/blog/buyer-personas-need Want to learn more about social media brand managers? http://www.nowmarketinggroup.com/why-choose-us How to create good content: http://www.nowmarketinggroup.com/blog/rules-creating-dynamic-content-thin-air
Views: 361 NOWMarketingGroup
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 9749 Marketing by Vijay
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 37699 Scaling Retail
Assistant Brand Manager // Marketing Mondays Series
 
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"Marketing Mondays" is a series in my blog that revolves around the different types of careers in marketing. Every Monday, there will be a 2-3 minute video posted on my blog of me explaining one of the many exciting marketing careers a person can have. If you are pursuing a career in the field of marketing, or may be curious, remember to check out my blog! I will also be covering careers that are similar, such as communications, public relations, and advertising just for the benefit of my viewers. Link to my blog: http://kimzavera28.wixsite.com/kimberlyscampus
Views: 43 Kim Zavera
7P Brand Management | Corporate Video
 
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7P Branding solutions is a branding and & Advertising firm having more than five years of experience in creating brand strategy and advertising. We combine design, technology and strategy to create brands that are unique and strong. Designed By RepuNEXT +91 9884454104 / 9500155523 / 24
Views: 482 Praveen Dilip
Norm Clare | How Technology is Transforming The Brand Experience | AQ's Blog & Grill
 
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0:00 - Introduction 1:30 - Buying Journeys 2:15 - Branded Top-Level Domains 7:56 - How Mobile is Transforming The Web Experience 9:00 - Engaging Users With Control 11:27 - Mobile Payments 14:09 - Where is IoT Going? 15:43 - RFID Codes 17:17 - Customer Behaviour Data Norm Clare of Quarry Integrated Communications joins Alan to share his insight into key technologies that are shaking up brands in this era of digital transformation. Norm is the VP of Marketing Technology Strategy and as Alan puts it, is a great synthesizer of what technology could do and what it actually does. Norm speaks to the buyer’s journey and how technology is changing how brands connect with customers, gather data and create meaningful experiences. He explains the power of branded top-level domains and how brands can portray a sense of authority and safety in this transformative opportunity. Norm praises the new wave of mobile technologies that give the user a sense of control and deep engagement with brands. He shares a few examples of brands he feels are doing this right, including FedEx, Fitbit and, of course, Uber. Norm and Alan discuss RFIDs (Radio-Frequency Identification) and the IoT world, touching on personal data and how it can be used for or against the user. About Our Guest Norm Clare is VP of Marketing Technology Strategy at Quarry Integrated Communications and has been part of the company for over 20 years. He has a BA in Economics and Computer Science from Western University and specializes in modern digital marketing techniques.
Views: 98 AQ's Blog & Grill
"Protect The Brand At All Costs" - 10 Artist Management Lessons From Revolt Music Conference 2017
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram 7 lessons listed in blog form HERE - http://brandmansean.com/7-lessons-from-the-revolt-music-conference/ Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 3011 BrandMan
Part 2: What is a Brand? | Alan Quarry on AQ's Blog & Grill
 
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Part 1: Real-Life Mad Men http://www.youtube.com/watch?v=kDd9ky4oTIc&feature=share&list=PL5m4ZrZIbUg2TynWJA3KkgU6MwavXFwiB&index=13 Part 3: The Death of Marketing, The Future is Branding - https://www.youtube.com/watch?v=S0VSjVIWJPA&list=PL5m4ZrZIbUg2TynWJA3KkgU6MwavXFwiB&index=14 00:12 - Every Business needs to Innovate 01:09 - Failing Forward is a type of Innovation 02:00 - You can't fear Big Data 02:57 - What is a Brand? http://www.aqblogandgrill.com Chief Learning Officer at Quarry Integrated Communications and host of AQ's Blog and Grill, Alan Quarry, is in the hot seat and discusses his business mantra "Innovate or Die". All companies to think like a startup, learn to be agile and be willing to fail. He also discusses Big Data and how it is not the key to modern marketing, knowledge is the key. Alan also answers the question "What is a Brand?". Brand image is a promise made, brand equity is promise kept. Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of startups. So why not join us for a little fast food for thought?
Views: 985 AQ's Blog & Grill
Brand Promise - Blog Package
 
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At Brand Promise we offer unique packages to suit you and your business, for more information visit www.brandpromise.uk/packages or contact [email protected]
Views: 6 Kim Law
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
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Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 98647 Kamil's Kartoons
Tim Ferriss's advice on starting a business or podcast | Tim Ferriss
 
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Tim Ferriss's advice on starting a business or podcast | Tim Ferriss SUBSCRIBE: http://bit.ly/1dSzTkW About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running. Connect with Tim Ferriss: Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3 Like Tim Ferriss on FACEBOOK: http://on.fb.me/1avYUxq Follow Tim Ferriss on TWITTER: http://bit.ly/17d94TE Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J
Views: 269542 Tim Ferriss
How to Determine Brand Personality
 
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Like the video? Tweet it!: http://clicktotweet.com/36m9P My Ultimate Twitter Guide FREE DOWNLOAD: http://savvysexysocial.com/subscribe/ Blog post for Brand Personality: http://savvysexysocial.com/2012/12/18/brand-personality/ // SUBSCRIBE TO THIS YOUTUBE CHANNEL: http://dft.ba/-SSSYouTubeSubscribe READ MY BLOG: 
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YOUTUBE CHANNELS: 
http://youtube.com/schmittastic 
http://youtube.com/savvysexysocial // You've probably heard me talk a lot about brand personality. It's a really important aspect of developing the voice of your business as well as how to attract your ideal clients through likability. But I realized that even though we discuss ways to convey personality, we haven't discussed exactly how to determine what it is for your particular brand. Every brand personality is going to be vastly different. It has a lot to do with your business goals, the people within your organization, and how customers want to connect with you. So in today's video, I'm giving you some direction on how to navigate this task which will not only help your network build an emotional connection but help you understand how you can do that. What are you business goals? You're not going to all this trouble for nothing. Keeping your business goals in mind is always important because everything you do should be a step in that direction. But it's also a good place to start of how to define the overall theme of your presence. Who is the personal connection? Every brand needs to have an individual that people can connect with. It may not be as blatant as the face of weekly vlogs on a website, but it might just be the person who responds to tweets and people know they can count on. People connect with people, not logos. So take into consideration the person you're putting at the forefront of connecting with your audience and whether their personality might be playing into your brand's. What topics are fair game for your brand? You can't be all business all the time. If you want to stay focused on a general theme, that makes a ton of sense. But that doesn't mean you can't address things on a fun level that you may not have ever talked about professionally but can keep conversation light with your network in between. Great example. Absolutely anyone that talks about any type of food for a living could definitely make fun of the new holiday flavored Pringles. Unless you have site that promotes such a thing (which I don't hate on) this would be my #1 priority now to tweet and laugh about with followers. Get an idea of the playfulness that you want your brand to convey and make it policy for your community manager (even if that's you). It will remind you that even though you want to pimp out those blog posts and coupons, you need to have a little fun, too. How do you build your brand personality? Triple S, ep. 69
Views: 8257 Amy Landino
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Brand - Marketing Video Lecture by Prof. Vijay Prakash Anand
 
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COURSE and DISCOUNT Link: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have tried to answer a very basic question, as to what is a brand. You will also get to know the definition of Brand, as defined by American Marketing Association. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 15665 Marketing by Vijay
Get Traffic to a Brand New Blog without Using Social Media
 
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More tips here: https://www.startamomblog.com/blog-tips/ Need traffic to your blog? I've used all of these not so common tips to grow my traffic over the past few years! It has helped me make thousands with my blog! Since the previous video didn't have sound, I wanted to update it and include some personal tips too! And none of these tips include Pinterest or Facebook ;) Download all the tips here: http://www.startamomblog.com/traffictips
Business Marketing Tool for Advertising/Brand Management - Distributed Marketing
 
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http://www.sproutloud.com Marketing Resource Management - Distributed Marketing - SproutLoud's online marketing portal allows for advertising and brand management. This is not just a small business marketing tool as it can be scaled to meet any client's project size and/or budget. http://www.sproutloud.com - http://blog.sproutloud.com - Co-Op Marketing, Marketing Asset Management, Channel Marketing, Co-Op Advertising Platform, Brand Management System,Local Marketing Automation, Local Store Marketing, Corporate Franchise Marketing, Co-Op Funds Management, Ad Builder, Decentralized Marketing Organizations, Brand Compliance If you are looking for brand consistency across different languages and geographic locations then this is the brand management system for you. If you support dealers, retailers, or a sales force, SproutLoud offers an online marketing platform that goes beyond print-on-demand or digital asset management. You are able to choose what you need when you need it with 24/7 access. Follow Us! http://www.Facebook.com/SproutLoud http://Twitter.com/#!/sproutloud
Views: 11341 sproutcms
Marketing Director: Why Marketing and Brand Management - Ritu Mathur Career Girls Role Model
 
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Interested in a Brand Marketing Career? Watch Ritu Mathur's full interview at https://www.careergirls.org Like What You See? Support Us. https://www.careergirls.org/about/donate Follow us: ♥ Instagram: http://instagram.com/career_girls ♥ Twitter: https://twitter.com/careergirlsorg ♥ Pinterest: http://www.pinterest.com/careergirlsorg/ ♥ Facebook: https://facebook.com/CareerGirls ♥ CareerGirls Blog: http://www.careergirls.org/community
Views: 42 careergirls
Build Your Blog Right & Build Your Personal Brand Smarter
 
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Do you need a blog site or a web site? What's the best content management system to build a blog site on? Why is it important to know your personal or corporate vision before building your site? All this and more is answered in this short video by Rachel Gogos.
Views: 2525 Rachel Gogos
Brand Communication - Traditional Vs Social Media
 
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With 4 decades of experience, David Appasamy shares how marketing and brand communication have evolved from the traditional mediums to digital media. Read more at https://www.socialbeat.in/blog/category/brand-marketing-india/ Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was when the television commercial and its production was the high point of months of research, mapping, positioning and creative options. Print and outdoor media supported the core TV effort, while promotions drove increase in sales through value offers to encourage brand switch and sampling by new users. It was always about using mass media to build brand image, and influence the audience to buy a brand based on promised benefits and lifestyle cues. With the advent of the Internet and digital content, many things changed fundamentally. The Internet was mass media, but in a very different way: instead of being a ‘one-to-many’ communication (broadcast) that was information push, the Internet offered the chance of engaging (conversations) with many in an interactive manner. For it is a ‘many-to-many’ medium, with users generating content as they engage with each other. For more details please visit https://www.socialbeat.in/blog/can-brands-market-digital-age/
Views: 2969 Social Beat
Global Brand Curves Finds Franchise Support with Saba
 
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Global fitness leader Curves knew consistency with franchise owner training was vital as they rebuilt their brand. - Learn more about talent management on the Saba Blog: http://www.saba.com/blog Connect with us! Facebook: https://www.facebook.com/SabaSoftware/ Twitter: https://twitter.com/SabaSoftware LinkedIn: https://www.linkedin.com/company/saba Instagram: http://www.instagram.com/sabasoftware
Views: 50 SabaSoftwareTV
Colour palette management tutorial
 
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A walkthrough how I manage brand colour palettes across different design software. Please remember to subscribe http://bit.ly/1aE5UOT When you're working on designs for the same brand, it's important to keep your colors consistent. In this video i show how I do it (with no colour-picking involved...). Hopefully it helps you figure out how to manage your color palette files in a very easy way. PC users: I've got no clue how color palettes work on your computer sorry. // Apps & plugins mentioned Adobe Creative Cloud: http://www.adobe.com/creativecloud.html Sketch: https://www.sketchapp.com/ Color Palette Importer: https://itunes.apple.com/us/app/color-palette-converter/id967592889?mt=12 Sketch palette plugin: https://github.com/andrewfiorillo/sketch-palettes // Color inspiration Since this tutorial covered the technical side of managing color palettes rather than how to actually choose the colors for them I wanted to share some resources for that: Coolors: https://coolors.co/app/ Choosing Great Colors (a course by Kyle Adams): https://kyleadams.me/choosing-great-colors/ ----------------------------------------------- // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don't have to sit through ads, and it also means I don't earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you're bound to find something you like :) Check it out at: http://linernotekids.com ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a web and graphic designer from New Zealand currently living in London and posting design videos every Saturday about tools, projects, and concepts and vlogs every Tuesday about my life as a designer. Please subscribe and say hi in the comments so we can be friends :) ----------------------------------------------- // MORE Blog: http://www.charlimarie.com Online apparel store: http://linernotekids.com/ Design portfolio: http://charlimarie.com/portfolio Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley Facebook: http://www.facebook.com/charlimarieTV Snapchat: charlimarietv My sister SmayJay's channel: http://www.youtube.com/frangisamme ----------------------------------------------- // MUSIC & TECH Music: YouTube Audio Library My gorgeous intro animation was created by hand lettering animator Austin Saylor, you should hire him to do yours too: http://www.austinsaylor.com/
Views: 14306 CharliMarieTV
Marketing and Promotions
 
02:18
Einteractive Marketing Solutions provides brand management and media promotions, Media, Advertising, Marketing, Online Marketing, SEO, PPC, Media Agency, Branding, Brand Strategy, Search Engine Marketing, Social Media Marketing, Design, Mobile, Website Design, Web Development, WordPress Integration, Product Management, Blog Posting, Backend Development, Social media Campaigns, digital marketing strategy, Content creation, media targets, Video production, CREATIVE SOLUTIONS, DYNAMIC STRATEGIES, INNOVATIONS, STRATEGY, RESEARCH, Solutions
How To Get Your First 10,000 Instagram Followers (Without Buying Them), John Lincoln
 
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How to Get Your First 10,000 Instagram Followers (Without Buying Them) Quick links https://ignitevisibility.com/instagram-marketing/ https://ignitevisibility.com/services/social-media-marketing/ Instagram is the fastest growing social media site on the internet and the largest mobile community online. It is a great way to attract business, build your brand and relationships. The hard part of Instagram marketing, is knowing where to start and how to build a following. In this video, we cover getting Instagram followers. In a future video, we will discuss engagement. Watch this video now to learn how to get your fist 10,000 Instagram followers. It is one you will want to watch!
Views: 788884 IgniteVisibility
UMC Vlog c3531151
 
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references: Gosnay, R. M and richardson, N (2010) Develop your Marketing Skills 2nd ed., London: Sunday Times, Kogan page Rosenbaum-Elliot, R., Percy, L. and pervan, S. (2011), Strategic Brand Management, 2nd ed., Oxford, Oxford University Press
Views: 52 Harrison Lilley
Tips For Managing A Company Blog
 
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http://www.koozai.com/tv/ - Do you have a blog for your organisation? In order to get the most from it, follow our tips on time planning and enhancing your blog content. Subscribe to our channel to receive a new Digital Marketing video each week! Check out our other useful Digital Marketing posts at: https://www.facebook.com/koozai https://twitter.com/koozai http://www.koozai.com/blog/ For more information about our Content Marketing services please visit http://www.koozai.com/seo/content-marketing/.
Views: 1973 Koozai
Branding Tips and How To Attract Clients To Your Event Management Business
 
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For free weekly event planning advice, sign up at http://www.eventplanningblueprint.com In today's video on EventPlanning BlueprintTV, Franziska Iseli from Basic Bananas in Sydney, Australia shares branding tips and how to attract clients to your event management business. Have you missed any of our EventPlanning BlueprintTV episodes? Check them out and subscribe at: https://www.youtube.com/user/EventPlanningTV Branding Tips and How To Attract Clients To Your Event Management Business on YouTube: http://youtu.be/xcVBUIFNfBA Blog post for Branding Tips and How To Attract Clients To Your Event Management Business: http://eventplanningblueprint.com/branding-tips-and-how-to-attract-clients-to-your-event-management-business/ For free weekly advice, sign up at http://www.eventplanningblueprint.com Transcription Melanie - hey, it’s Melanie here from EventPlanning BlueprintTV. Welcome back to another episode. I’m sitting here in sunny San Diego, although it’s not so sunny right now and we have a lovely sunset happening behind us. My guest today is the amazing and very talented Franziska Iseli who is Swiss but lives in Australia so we’re doing a little United Nations here today. Franziska – Exactly, neutral ground. Melanie - Neutral ground. Well Canadians aren’t exactly neutral but Switzerland is. We wanted to share some branding tips. We were at a conference with 3000 people, we just watched Daymond John from Shark Tank, the US version of Shark Tank, and Franziska is going to share some branding tips because she does some really interesting things with her company in Australia called Basic Bananas when they’re trying to get new clients into their marketing programs. So Franziska, I’m going to pass it over to you to share some of those branding tips on how to attract clients to your event management business. Franziska – Well, thanks for having me. Melanie and I were talking about what would be the most valuable thing for you right now and, we run a lot of events, and we run a marketing agency so branding is a big thing for us, and one thing, even going to events like this here, which was really well executed; we go to lots of events and conferences and different types of events and one things that a lot of event planners are not doing very well is the whole branding aspect. There always seems to be just stuff, even the goody bags. I am so over the goody bags. Even the one here, it’s just crap. I mean… Melanie - it’s just promotional materials. Franziska – Yah, it doesn’t really add value. They do it because they get money from the sponsors but for us as customers or clients it doesn’t add any value. So rethinking the whole goody bag maybe you can make it cool and have cooler stuff in there and keep it on brand. Even if you do a goody bag and you’re environmentally friendly, but then you have stuff in there that’s really bad for the environment then it’s not aligned with your brand. So that detail is really important. As soon as people walk into your conference or events, make them feel special. The ones we do, and you’re welcome to copy it if it’s suitable for your business or your clients, when people walk into our Basic Bananas events we give them a lei. You’ve seen that. It’s fun. They walk in and it matches our brand because the whole tings is fun, we live on the beach so we give them a Hawaiian lei and it makes them talk. So that’s one thing, when they walk into your event, what is something that you can do to make them feel special? Maybe you can give them a little chocolate. Make sure it’s branded! Then everything you do at the event, if you give them a notepad. If you give them a pen, if you give them little snacks or little jars, make sure they’re branded. It’s so easy to brand all of that and of course what happens if you do that, when I walk away from your event, I walk away with a little jar of branded chocolate nuts for example with your branding on it and maybe a cute quote that is fitting with your brand, I walk away with a pen that is really cool not just a dodgy one but with your colors and brand on it, and I walk away with a notepad that is really cool. Then, you know, you ask yourself how do I get more clients? That’s how you get more clients, because it’s going to lie around in my office and people are going to come in and ask ‘what’s this cool thing and where did you get it?” Well I went to this conference and it was awesome and you should check them out. So suddenly your little gadgets do the job for you if they’re cool. They can’t be daggy so don’t do crappy fridge magnets. It has to be classy, it has to be useful and it has to add value. To see the rest of Branding Tips and How To Attract Clients To Your Event Management Business, visit: http://eventplanningblueprint.com/branding-tips-and-how-to-attract-clients-to-your-event-management-business/
Creating/Managing Blog Posts
 
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http://www.merchantcircle.com/merchant/blog This video tutorial will teach you how to create, publish and manage blogs from a MerchantCircle business listing. Blogging is one of the best methods for publishing unique content and reaching top placement in search results! As a member of MerchantCircle, you have the ability to advertise a small business by writing blogs, creating coupons, sales, deals, promotions, publishing newsletters, uploading photos or videos, and also through showcasing your products & services!
Views: 650 MerchantCircle
How to Build Your Personal Brand Through Your Blog
 
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How to Build Your Personal Brand Through Your Blog
Views: 93 Albert Hallado
Modenus: Blog Tour Vegas Sponsor Thermodor at KBIS 2015
 
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Blog Tour Vegas' Chris Laumer-Giddens of LG Squared Architects talks with Thermador's Director of Brand Management, Zach Elkin about their latest products at KBIS 2015!
Views: 157 KitchenBathShow
How To Build A Brand | Starting a Blog Tip #8 | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Starting a Blog Tip #8. Find out more on our website or become a fan at facebook.com/BrandExpertTips. Starting a Blog Tip #8... Welcome to today's brand expert tip, which is the eighth in our 10 step series of blogging and vlogging tips to help you build your brand. So today's top number 8 tip is about using a blog or video log (vlog) to stay connected with your existing customers. For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/HowToBuildABrand www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpertTips Take care and we shall very much look forward to seeing you there too!
How to start a Blog - Beginners Guide
 
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Check out my blog post - http://campsbaygirl.com/start-blog-bluehost/ A beginners guide to blogging from choosing a platform - Blogger or Wordpress , deciding on a name and all about content! To see links to tutorials etc visit my blog! Dont hate because I am sure you dont want to get hated on! Love you all though xx Blog - http://www.campsbaygirl.com Instagram - http://www.instagram.com/campsbaygirl Facebook - http://www.facebook.com/campsbaygirl Twitter - http://www.twitter.com/campsbay_girl
Views: 1177723 campsbaygirl
Category Management Series Tip #4:  Competing With Private Label Brands
 
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Sue Nicholls of Category Management Knowledge Group walks through some considerations for National Brand suppliers as they relate to Private Label as a competitive brand. She includes example analytics that include cross brand interaction, demographics and price gap analysis. Check CMKG's training at http://www.cmkg.org Follow us in LinkedIn Group at https://www.linkedin.com/company/category-management-knowledge-group Like us on Facebook at https://www.facebook.com/hiCmkg Subscribe to Sue's weekly blog at http://blog.cmkg.org/blog
Views: 2047 Sue Nicholls
Blog Management service
 
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Global Marketing Force is here to offer you something unique each time that you visit us, amongst the most salient services that we have on the platter for you is blog management services, which is applicable for both our private and corporate clients. Largely, we have classified blog management under the following heads: Blog Planning Blog Setup Blog Optimisation Blog Maintenance In an effort to detail out our blog management service strategy, we can assure you that you would get an end-to-end service from our end ranging right from: Designing the blog to match your brand value and brand identity Promoting you blog on various social media forums Implementing a comprehensible at the same time intelligible content management system, which you may choose to use for uploading your posts Integrating your blog to your site Writing seamless content, appealing not only to the customers, but even the leading search engines like Google, Yahoo, Bing etc And also participate in Social bookmarking in order to enhance traffic to your website and your blog, which in turn would most definitely impact and improve your brand's visibility to take you and your brand further up in the search engines rankings So, why wait longer! Come to GMF, sit back to see and enjoy your brand soaring to the pinnacle without ruffling too many feathers, or pinching your pockets.Website URL: http://www.gmf.org.au/
Views: 8 Md Mamunul Islam
Corporate Brand Management: An Experience From BP | Luc Bardin speaks at the IAA Business Lunch
 
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LUC BARDIN, Group Chief Sales and Marketing Officer, BP speaks at the IAA Business Lunch. For more videos and related content visit: http://www.netcommunities.com/blog/videos
Ines Hegedus-Garcia: What I’ve learned about branding and content management
 
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When developing your brand as a Realtor, many people make the same mistake — they think it’s all about them. What you really need is that special something that makes you stand out from crowd, whether it’s a certain location, style of architecture, or a type of client. Creating a clear vision of who you’re talking to will help you generate blog content that resonates with your audience. Watch this video for more advice building your brand and using content and social media to get it noticed.
Views: 862 FloridaRealtorsTube
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How to Be Everywhere - Building a Profitable BRAND by Thinking Outside the Blog
 
01:13:24
http://www.smartpassiveincome.com - This is a re-recording of the presentation I did at Blog World Expo 2011 in Los Angeles. I wanted to re-record this for you because it does contain some very important information that was very well received at the conference, that I just had to share with you. Anyone who wants to expand their brand and get off of your "growth plateaus" for your website, this presentation is for you. This was meant for a live audience, but I've adapted it as much as possible for YouTube and those who will be listening to it on The Smart Passive Income Podcast as well. Thanks, and enjoy! -Pat -~-~~-~~~-~~-~- Building an email list? Watch my latest video: "How to Get More Email Subscribers (17 Lead Magnet Ideas)": https://www.youtube.com/watch?v=6te1AlLUA10 -~-~~-~~~-~~-~-
Views: 34391 Pat Flynn
Content Marketing Strategy | Joe Pulizzi
 
57:50
Jump in — grab your tickets to C3 2018 now. | https://goo.gl/kDcnjv Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands. In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team. 1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 ) 2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 ) 3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 ) 4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 ) 5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 ) 6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 ) C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3 Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
Views: 91999 Conductor
David Aaker on "Brand Relevance"
 
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David Aaker discusses key concepts from his newly-released book, "Brand Relevance: Making Your Competitors Irrelevant." Follow Dave on Twitter: @davidaaker, or read his blog here: www.aakeronbrands.com
Views: 5647 Prophet

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