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What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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✪✪✪✪✪ GET FREE BITCOINS just for surfing the web as you usually do - https://bittubeapp.com/?ref?2JWO9YEAJ ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 19199 The Audiopedia
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 34799 LeadersIn
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 14845 Marketing by Vijay
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 51681 Thinkr Marketing
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1503189 NorwichBSchool
Brand Equity
 
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“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 29480 DSIMS
Marketing Basics   Brand Positioning 2
 
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This lecture talks about the basics of brand positioning, creating points of parity, points of difference and essential criteria for establishing POP and POD
Views: 637 Harish B
Branding Basics | Everything You Need To Know About Branding | Hindi | Marketing Basics | Marketing
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 49552 Intellectual Indies
Definition of Brand and Branding
 
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Best selling author, consultant and former Yahoo CSO offers a definition of a brand which reveals a marketing strategy for branding. For more: http://TimSanders.com
Views: 7010 Sanders Says
Marketing: Brands and Branding
 
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What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy.
Views: 27523 Brian K. McCarthy
The Difference Between Brand, Branding and Marketing
 
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The Difference Between Brand & Branding... Join the FREE 30 Day Brand Building Challenge at www.facebook.com/groups/howtobuildabrand If you've ever wondered about the difference between what branding is and what a brand is, this interactive presentation that Sammy delivered in Calgary, Canada will not only give you the answers to this question. It will also open your eyes as to what is possible in your own business and how you can use these two vital components to grow your business. Be a champion of first time success! Come and join us in our Facebook group now to take the 30 Day Brand Building Challenge at www.facebook.com/groups/howtobuildabrand For further help or advice, please get in touch with our friendly team at [email protected]
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Difference between brand, branding and a company/product name
 
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Many use the expression "branding" in today's world, but do they really have a brand? What is a brand? When does a name become a brand? This short video gives an overview. For more marketing topics, visit: http://www.principiomarketing.com/
The Difference Between BRAND and BRANDING
 
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I get a lot of questions on brand and branding because we are a video production company that focuses on branding. The best way I've founded to answer to my clients is to divide it into two different ideas: there is the brand and then there's branding. The brand, for the purposes of this example, is your logos, your typography, all of the things that are aesthetic to your brand. Then there's the branding, and the branding is more of the customer experience, so of how people feel. That is the human connection and the human factor where if my values match with your values, I had a really good experience. Taking those two aspects and putting them together is what we do when we create branding video packages and branding experiences, is taking your aesthetics and everything that is your identity and graphics and merging it with the soul and the heart of your business. That's why branding videos are super important for every business. For more information on how to create amazing videos for your businesses, please visit us at ForProductions.com.
Views: 310 FOR PRODUCTIONS LLC
Brand vs Product
 
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This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 55128 Richard Czerniawski
Concept 2 : Product vs  Brand
 
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What is a product? What makes a product a brand? Differences between the two. Real life example explained in detail.
Views: 3281 ManagementParadise
The 5 Most Critical Branding Elements, Ever | Two Minute Tuesdays
 
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http://www.volusion.com - Online branding is the sum of several parts of your business. Your brand should tell a consistent story that connects with customers. For more information on creating a consistent brand, check out today's episode, where we discuss five critical elements that make or break even the biggest of brands.
Views: 11617 Volusion
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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✪✪✪✪✪ GET FREE BITCOINS just for surfing the web as you usually do - https://bittubeapp.com/?ref?2JWO9YEAJ ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 20898 The Audiopedia
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Points of Parity and Points of Difference
 
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Points of parity is the similarity between you and your competition. Points of difference is what sets you apart from everyone. Source: Strategic Brand Management. By, Kevin Lane Keller.
Views: 6949 FST Study
ब्रैन्ड इकविटी का क्या मतलब है? What is Brand Equity? (Hindi Video) Sanjay Shah
 
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Sanjay Shah is an SME Business Coach and a Keynote Speaker. He is the author of "Business Management Simplified".
Views: 1560 Sanjay Shah
What is Branding In Hindi? By Anis Khan
 
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What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 66404 Anis Khan
What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning & explanation
 
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What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning - UMBRELLA BRAND definition - UMBRELLA BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella Branding is used to provide uniformity to certain product lines by grouping them under a single brand name, making them more easily identifiable and hence enhancing their marketability. All products under the same corporate umbrella (masterbrand providing structure and credibility to other products of the corporation) are expected to have uniform quality and user experience (e.g. All products carrying the parent brand must be of the same high quality standards). Factors that may determine the impact of umbrella branding include: The degree of commonality among the products falling under the corporate umbrella (e.g. Whether the products may act as substitutes for each other). The brand equity of a corporation (e.g. Whether the brand is known in its product market). Various theories attempt to explain a consumer's decisions and judgements during product purchasing that cause umbrella branding to be a successful marketing strategy. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity. This theory also explains for the popularity of umbrella branding. Consumers tend to evaluate new products not only by positive brand equity but also if the brand's concept is consistent with their extended products. For instance, assuming that the consumer had satisfactory past experiences with the company's products, if Apple Inc. would develop and sell a new version of a Macbook, consumers would deem it more reliable and potentially of superior quality rather than if Apple would produce a new beverage due to Apple's past product line. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity.
Views: 3348 The Audiopedia
What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
 
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What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 3265 The Audiopedia
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Types of Brand Names
 
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Philips Aquatouch: http://amzn.to/2zPvIpG Samsung Galaxy: http://amzn.to/2CcWxtY POND's: http://amzn.to/2Cfe04M In the perspective of entrepreneurs, in how many ways can the brand name be considered? Depending on the varieties of products offered by the business, entrepreneurs follow different policies in arriving at a brand name. The names chosen should be able to grab attention from the public. For this reason the entrepreneur should be chose their brand strategy very carefully as this summarizes the purpose and goal of the organization. Usually from the perspective of entrepreneurs the brand names can be considered in the following ways. - Individual brand name: Each product in the portfolio is given a different brand name. - Family brand name: A range of products in the portfolio are offered with the same name. The name used can be either the entrepreneur’s name or the business name. This type of branding is also referred to as umbrella branding. Ponds offering its various products under one umbrella name refers to this type of strategy. - Corporate names: In this type of branding the company’s name or logo along with some brand names of individual products. For instance Philips company offers its one of shavers are Philips aquatouch, and Samsung offering its phones as Samsung Galaxy - Alpha-numeric names: The alpha-numeric names are used to highlight the physical characteristics of a product. This strategy ensures that each product will have its own unique identity. For instance Philips aquatouch AT620/14 and Philips Aquatouch AT890/16 are distinguished by the alphanumerics AT620/14 and AT890/16. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 3950 Eduxir
Brand in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 16216 study with chanchal
What is branding?
 
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Team Pearl Street explains the difference between branding and marketing.
“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
 
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 916362 TED Archive
The Difference Between Brand and Branding
 
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A Series of Tips for women entrepreneurs on crafting a Brand that is "crushworthy" .
Views: 281 Danielle Miller
Brand equity
 
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Recorded with https://screencast-o-matic.com
Views: 31 Brenda Alvarez
6 Benefits of Having a Strong Brand Identity
 
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http://notjustacopyshop.com/6-benefits-of-having-a-strong-brand-identity/ 6 Benefits of Having a Strong Brand Identity What is Brand Identity? Brand identity is how your company is perceived in the market place, It is what the company stands for, and most importantly it Implies a promise to your company’s customers. Here are the 6 Financial Benefits of Having a Strong Brand Identity 1. Brand identity commands a price-premium 2. A price-premium creates the perception of quality (you get what you pay for) 3. Perceived quality can positively affect customer usage. Customers select brands they see as quality brands. 4. Perceived quality is the most important contributor to a company’s ROI. 5. Customers relate value with quality. They tend to perceive that the more prestigious brand is a better value. 6. Smart companies are always looking for ways to differentiate their brand identity from the brands of competitors. Perceived quality can be used to differentiate and, in doing so, enable the company to loop-back to benefit #1. Stand out above competing brands! Learn how Not Just A Copy Shop can help you. Contact us today! Not Just A Copy Shop Address: 1/81 Minjungbal Dr , Tweed Heads South, NSW 2486 Phone: (07) 5523 2008 Website: http://notjustacopyshop.com/ Google Maps: https://www.google.com/maps/place/Not+Just+A+Copy+Shop/@-28.199052,153.5412673,17z/data=!3m1!4b1!4m5!3m4!1s0x6b90ffc840e01c39:0xb3e03856dd101bdb!8m2!3d-28.199052!4d153.543456?hl=en
Views: 1253 Lou Armstrong
What is Brand  in Marketing | Urdu/Hindi| Marketing Lecture
 
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Here is very easy and simple markeing lecture about definition of brand in udu and hindi. At the end of this video you wll understand. what is brand in Marketing Kindly Subscribe my Channel for more videos. Learn with Sir Kawish. Thank you. #brand #marketing #whatisbrand
Views: 2928 Learn with Sir kawish
What is a brand?
 
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Brands are the drivers of business strategies. Well-established brands have a HUGE impact on a business’s financial performance! A brand is more than just your logo, packaging, or design. It’s what people think of you, your product, your service, or your organization. Branding allows businesses to differentiate themselves from their competitors—it adds the human element to a business to better connect with consumers. Effective branding builds something called brand equity – which is comprised of brand awareness, associations, and loyalty. Do you want to learn how to brand your business in today’s digital climate? Keep an eye out for Adversent’s How to Launch Your Brand on Social Media Blueprint, coming soon! https://bit.ly/2SbnZeI SUBSCRIBE 📹 LIKE 👍 COMMENT 💬 SHARE 😁 And check us out on our website! Adversent is a digital marketing education company that provides business owners and budding entrepreneurs a place to learn the real methods of how to build a successful business online. Learn more here! https://bit.ly/2SazNhr
Views: 494 Adversent
Brand Equity Portfolio - Harness the power of brands
 
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Strong brands create their strong identity. Branded businesses are more likely to be seen as experienced in products or services. Invest in Brand Equity Portfolio by Axis MF. Click here for more information: http://bit.ly/2Fv3RCf Stay connected with us on: Axis Mutual Fund Website: https://www.axismf.com/ Like Axis Mutual Fund on Facebook: https://www.facebook.com/axismutualfund Follow Axis Mutual Fund on Twitter: https://twitter.com/axismutualfund Download App on Google Play: https://play.google.com/store/apps/details?id=com.axis.easyinvest&hl=en
Views: 854 Axis Mutual Fund
Brand Identity vs Brand Image - Brand Management 101
 
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http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive their brand. Filmed in Sevilla, Spain Copyright Mark Wolters 2011 and 2012
Views: 16504 Wolters World
2 Styles of Marketing: Branding vs. Direct Response
 
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Marketing Strategist, Conrad Flynn of http://conradflynn.com and http://concurnewmedia.com explains the fundamental difference between branding style marketing & advertising and direct response. BRANDING is used to educate people and instruct their future behavior. This creates future sales by establishing "brand equity". DIRECT RESPONSE is used to prompt people to take an immediate action. This creates immediate sales by making a compelling offer with a CTA (Call To Action). This is an excerpt of a talk that was given to marketing & business students in September of 2012 during Lehigh Carbon Community College's 4th Annual Entrepreneur Week. (http://lccc.edu)
Views: 798 cnminc
Brand Communication - Traditional Vs Social Media
 
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With 4 decades of experience, David Appasamy shares how marketing and brand communication have evolved from the traditional mediums to digital media. Read more at https://www.socialbeat.in/blog/category/brand-marketing-india/ Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was when the television commercial and its production was the high point of months of research, mapping, positioning and creative options. Print and outdoor media supported the core TV effort, while promotions drove increase in sales through value offers to encourage brand switch and sampling by new users. It was always about using mass media to build brand image, and influence the audience to buy a brand based on promised benefits and lifestyle cues. With the advent of the Internet and digital content, many things changed fundamentally. The Internet was mass media, but in a very different way: instead of being a ‘one-to-many’ communication (broadcast) that was information push, the Internet offered the chance of engaging (conversations) with many in an interactive manner. For it is a ‘many-to-many’ medium, with users generating content as they engage with each other. For more details please visit https://www.socialbeat.in/blog/can-brands-market-digital-age/
Views: 4149 Social Beat
EXAMPLES of Branding & Direct Response, spot the differences
 
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Marketing Strategist, Conrad Flynn of http://conradflynn.com and http://concurnewmedia.com walks through examples of branding ads vs direct response ads. BRANDING is used to educate people and instruct their future behavior. This creates future sales by establishing "brand equity". DIRECT RESPONSE is used to prompt people to take an immediate action. This creates immediate sales by making a compelling offer with a CTA (Call To Action). This is an excerpt of a talk that was given to marketing & business students in September of 2012 during Lehigh Carbon Community College's 4th Annual Entrepreneur Week. (http://lccc.edu) For an explanation the fundamental differences between these 2 styles watch this video: http://youtu.be/oCkowJ5OQGw
Views: 475 cnminc
What Is The Brand Parity
 
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In cases where brand parity is the perception of customers that some brands are when operates, quality often not a major perceived belief in consumers mind offerings product category similar. Solved what is brand parity? How it related to successful m wikipedia. What is brand abstract perceived parity relates to the perception among consumers that all major alternatives in a product class are similar. For example if you sell a plain orange for 30 mar 2017 brand parity exists when two different brands have relatively equal value. Synonyms, antonyms, derived terms, anagrams and senses of brand parity. Though high levels of what is brand parity? Perception similarity or equivalence that a customer with no loyalty may have when choosing amongst several recognisable parity(context business marketing english) perceive sameness in quality and function among compete consumer products differing brands. Learn more about points of parity (pop) and the different types brand refers to less concern for quality by consumers as they believe only minor differences exist between various brands. Differentiated brand experience in parity through branded. Brand parity dictionary definition brand wiktionaryparity product investopedia. Meaning and definition of brand parity. It is the difference between a commodity product or service and branded one. What is the difference between brand equity and parity? Quora. A parity product is functionally research and surveys on purchasing power collaborative e branding short web audit methodology syllabus of a course ict bonjour tous, je cherche la traduction en francais, s'il y une, de l'expression 'brand parity' anglais. Brand parity definition english glosbe brand meaning and. Measuring perceived brand parity by james abranding dictionary what is definition of word finderaaker on brands prophet. It is antithetical to the notion of differentiation, and product differentiation regarded brand equity a financial calculation. Four, seven point likert type statements are used to assess a consumer's opinion regarding the extent which all brands in specified product with three, items, scale measures general belief that brand name products certain category essentially kottman (1977) claims, idea of parity is an anathema marketing. What is the difference between brand equity and parity? . Business, marketing) perceived sameness in quality and function among competing brand parity (uncountable) consumer products of differing brandsthe similarity one to another; In mature product categories, there are often few distinct differences between brands organisations a good that has enough similarities with other the same type it is considered readily substitutable. The reason we call it 'parity' is that the basis of their value may be given existence brand parity similarity in certain product categories, has become difficult for owners to provide unique experience. Brand parity dictionary definition brand noun (usually uncountable, plural pa
Views: 304 Your Question I
Brand Matters: The challenges and opportunities for media brands today
 
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In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today's media landscape. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2356 Siegel Gale
Brand vs Product | Salesforce
 
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Adrian Rosenkranz is a Sales Strategy Analyst at Salesforce Work.com where he leads the Salesforce Work.com sales development team. Adrian graduated with a B.A. from Stanford University, studying International Relations and Science, Technology, and Society. Salesforce pioneered a new technology model with our cloud platform, a new pay-as-you-go business model focused on customer success, and a new integrated corporate philanthropy model, called the 1-1-1 model, by which we donate 1% of our equity, 1% of our employee time, and 1% of our product to improve communities around the world. This vision has fueled our incredible growth, made us the global leader in CRM, defined the era of enterprise cloud computing, and inspired a new philanthropic model for all companies to follow. Today, Salesforce’s Customer Success Platform provides groundbreaking cloud services for sales, service, marketing, community, analytics, apps and the Internet of Things. Draper University was founded by venture capitalist Tim Draper with the mission to inspire people and accelerate ideas by igniting the entrepreneurial spirit globally. Come join 900+ alumni who have launched their own startups, raised $220+M in venture funding and who work with leading technology companies to foster innovation. Live and learn in Silicon Valley during the 5-week fully immersive program and go from human to hero. Our Fall 2019 Program kicks off from October 13th until November 16th, 2019. Apply by September 27th so you can go from human to hero! https://www.draperuniversity.com/apply For more information, check out: Ignite your entrepreneurial spirit with this free gift: http://draperuniversity.com/gift More videos and livestreams: http://www.drapertv.com Residential program: http://www.draperuniversity.com Online Courses: http://www.courses.drapertv.com Subscribe for more videos!
Views: 93 DraperTV
Brand Value
 
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Can a clear brand position make a difference to your business? Yes. www.nasuti.com
Views: 1938 NasutiHinkle
Kevin Lane Keller 'Brand Planning'
 
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In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect. Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to: 1. Establish a unique brand positioning 2. Create intense and actively loyal relationships with your customers 3. Better understand the financial impact of marketing expenditure and investment
Views: 36853 sogiants
Advertising Horoscope With India's Influentials | Brand Equity
 
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This week on Brand Equity, we've got this super fun, super interesting & forward-looking episode with the advertising industry's most infulential people - Piyush Pandey, Prasoon Joshi, CVL Srinivas & Shashi Sinha! Tune in to watch the entire epsiode to catch these ad gurus predict the future of advertising as we know it, why the consultancy takeover is happening only out of boredom and a whole lot of other outrageously funny, bold & gripping perspectives from these mad men, the kind that only Sonali Krishna can bring out! WATCH | Financial Tips With Porinju Veliyath►http://bit.ly/2IWrZz8 Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
Views: 410 ET NOW
Branding Terms
 
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We often get confused between brand identity, branding, brand Equity etc. To clear confusion regarding basic terms of Branding we have prepared this video. Facebook page: https://www.facebook.com/areyoubazaarsavvy/ Website: http://bazaarsavvy.zohosites.com/
Views: 112 Bazaar Savvy
Brand Equity
 
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Brand Equity Subscribe to www.youtube.com/etnow to get latest business news, analysis and updates. OR Follow us on www.dailymotion.com/etnow to get latest video updates
Views: 245 ET NOW
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning & explanation
 
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What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3715 The Audiopedia