http://10plusbrand.com/ email: [email protected]
This brand promotional video for Brauer Insurance Services LLC was scripted, directed, and produced by 10+ Visual Branding's CEO Joanne Tan, working closely with the owner of Brauer Insurance, Steve Brauer, to brainstorm, analyze, outline and distill his business' mission, vision, core value, brand stories, unique value proposition, his prior work experience, history of the company... everything about his brand, into the foundational brand messages as the script for this video. His daughter Bonnie, who works in Brauer Insurance as a group benefits and health insurance broker, was the duet narrator and they were fabulous on camera together as a father-daughter team.
Joanne Tan said this: "I lead a one-stop-shop brand-marketing agency. We shorten the sales cycle for businesses by digitally combining branding and marketing into one. We turn a website into a power brand that generates prospects, clients, and profits, as well as long term loyalty on the parts of both customers and employees.
I work with CEOs to hone their brands from inside out, starting from mapping a brand's DNA, to creating compelling verbal content & videos, brand-marketing strategies to connect to their target audience and at the same time differentiate from their competitors. Once a brand is born or refreshed, I am the outsourced brand-manager and CMO for small to mid-sized companies, as well as brand marketing consultant to large companies. I also mentor technology startups for establishing and growing their name brands. We are a business partner with a VC investors' group.
We are industry agnostic, serving B2B, B2C companies and services, professionals and individuals. I advise, strategize, create content, and oversee 3 teams for copy writing, video production, and website design and development. My firm also partners with SEO and PPC experts for further serving clients' digital marketing needs. We create blogs and video blogs to regularly feed the branded websites of our clients. We excel at content creation and video production. Our mantra is "We rise by lifting others." by helping businesses standing by your brand, standing for something, we contribute to a better world, one brand at a time. "
" I founded 10+ Visual Branding, a/k/a Joanne Tan Visual Branding, for brand-promoting businesses and professionals with brand-messaging content, videos, and websites. Our own tagline: "Stand for something." I lead 3 teams of writers and editors, video production team, and graphic and website designers and developers, to get my clients' branding message out, digitally. We start with the DNA blueprint of a company, by finding the soul, mind, and heart of a brand, as their "mirror", "digger", "spot light". We distill their past, present, and future into one page, which is the foundational branding script, then turn it into a 3-4 minute video, using all artistic powers of audio, visuals, and carefully rehearsed narratives that connect to their target audience emotionally. Then we "clothe" the content, video, tagline and logo with a website, - a branded website that markets a client's business uniformly, consistently, and harmoniously with their newly established or refreshed branding content and elements. After a new or refreshed brand is born, we regularly "feed" it with blogs, or better, vlogs (video blogs), to maintain its newly achieved higher ranking on Google. Results: 2.5 time higher in revenue for a branded business, 40% increase in business volume for some of my clients. More than ROI, brand value is a business' legacy, as well as its criteria for hiring, and metrics for measuring performance of both management and employees.
We are a multi media full service branding agency.
We hone or refresh brands, and market brands for companies, businesses, professionals.
We turn a website into a power brand that generates prospects, clients, and profits, as well as long term loyalty on the parts of both customers and employees.
We shorten the sales cycle by combining branding and marketing together, digitally.
We cover the whole 9 yards from strategies to honing a brand’s DNA, verbal and visual messaging, website and beyond. We brand and brand-market technology startups, growth companies, mid sized businesses and professional organizations, to increase your clients and revenue. We shorten your sales cycle by combining digital marketing with substantive branding. As your brand strategist, we refresh your existing brand or hone a new one. We brand inside out. We go deep to map out a brand’s DNA blueprint,using our own multi-disciplinary proprietary process. We brainstorm with each business owner to find out what their brand stands for - the heart, soul and mind of a business. We focus on brand messaging content, video, and website. If a website is a vehicle, the driver is brand messages, the engine is a brand-promotional video, driving a company to their target audience.