It’s more than a new logo design.
It’s more than a change of color palette.
And even more than just a new website look.
Our company is growing, and we are changing.
We started as a small company in 1908 in St. Paul and have grown to a team of over 300 financial advisors and team members.
There’s one thing we all share in common: a passion for helping people.
We are committed to building long-term, client-centered relationships by insuring against adversity, investing for opportunity, and planning for both.
It’s imperative that our image is growing and changing along with us.
Introducing the new brand of North Star Resource Group: a modern and unique identity to reflect what we do and where we’re heading.
Let’s take a deeper look.
We retained the star concept—a key element of our original 1980s logo.
We wanted to accurately reflect what we do—which is helping clients take the steps toward financial security.
Finally, checkmarks are symbols of the word veritas—meaning true. This resonated with us as we pride ourselves on staying true to our recommendations, thus changing the lives of our clients, forever.
What’s next for us?
Our business stationary will get a face-lift.
All building signage will be updated.
Our website will have a refreshed look.
All advisor profiles will be updated so viewers can navigate clearly.
Our social media will change too!
What are others saying about the change?
North Star Resource Group: a New Era.
North Star Professional Center
2701 University Avenue SE
Minneapolis, MN 55414
North Star Consultants, Inc., Insurance Products and Services
CRI Securities, LLC - Securities and Investments
Securian Financial Services, Inc. – Variable Products and Securities
North Star Resource Group offers securities and investment advisory services through CRI Securities, LLC and Securian Financial Services, Inc. Members FINRA/SIPC. CRI Securities, LLC is affiliated with Securian Financial Services, Inc. and North Star Resource Group. North Star Resource Group is not affiliated with Securian Financial Services, Inc.
North Star Resource Group is independently owned and operated. 1842259/DOFU 7-2017
Copyright 2017 North Star Resource Group. All Rights Reserved.