Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!
Views: 56661 Transparency Marketing
Hi - I'm Lisa Gonzalez and I'm a marketing communications manager with over 15 years of experience in developing and executing insight-based marketing strategies and programs that engage customers, strengthen brand equity and grow sales. www.linkedin.com/in/lisarenee619 twitter.com/lisagonzos Music copyright The Tease (I Know You Know Me) Shot on Sony NEX-5 camera
Views: 1122 Lisa Gonzalez
At Atlas Copco, there are many job opportunities. We offer a wide range of challenging jobs from product development to marketing and sales, serving different industries. Meet Stewart Davidson, Brand & Marketing Communication Manager, Atlas Copco, UK. Do you want to work for a leading industrial Group where the customer is always at the center of attention? Find more career opportunities: http://www.atlascopcogroup.com/en/careers If you want to see what we’re up to in our social networks, follow us on: Facebook: https://www.facebook.com/atlascopco/ Twitter: https://twitter.com/atlascopcogroup Linkedin: https://www.linkedin.com/company/4804/ Instagram: https://www.instagram.com/atlascopcogroup/
Views: 1921 Atlas Copco Group
We've re-filmed this video with better audio quality and visuals: https://youtu.be/hzwkBO9VOO8 Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, please subscribe to our new channel: http://www.youtube.com/channel/UCRGyofKJ7sXkx5vHGNVVASg What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 134748 align.me
In this week’s episode of UC Tech Chat, Julie and Brian will explore the benefits of Marketing with Unified Communications. They’ll discuss: · Efficiency of UC with marketing · How UC helps generate leads and inbound traffic · Outbound marketing benefits of UC · The power of UC analytics UC Tech Chat is a biweekly web series featuring unbranded topical information helpful to small to medium-size businesses and technology enthusiasts. The show is hosted by Digium’s Product Marketing Manager, Brian Ferguson, Inside Sales Manager, Jason Mefford and Marketing Communications (MARCOM) Director, Julie Webb. It takes a light humorous look at trends in business communications and offers unique insight from the hosts, all seasoned UC experts. Read about UC Tech Chat episodes on the Digium Blog: http://blogs.digium.com Connect with Digium Facebook: www.facebook.com/DigiumTheAsteriskCompany Twitter: https://twitter.com/digium LinkedIn: www.linkedin.com/company/digium Digium®, Inc., provides Asterisk custom communications and Switchvox Unified Communications (UC) business phone systems that deliver enterprise-class features at a price businesses can afford. More information is available at: www.digium.com and www.asterisk.org.
Views: 99 Digium
Welcome to our VLOG! We’re The Innate Life; creators of all natural and non-toxic beauty products. We’re a small business with BIG dreams and we want to invite you on our journey. We want to show you what it's really like building a business from the ground-up - the good and the bad. In this video, we take you through a day in a life of Avalon, our marketing director. Avalon starts her day very early at about 6:15 AM for her long commute to work. Her day is filled with meetings, working on The Innate Life's branding materials, website, newsletters etc. We will be releasing a vlog-style video every Saturday on this channel so make sure you SUBSCRIBE to be notified every time we post a VLOG and we’ll see you next time! ▽ CHECK US OUT ▽ ♥ Our main channel: https://www.youtube.com/channel/UCIMD... ♥ Website: https://www.theinnatelife.co ♥ Instagram: https://www.instagram.com/theinnatelife/ ♥ Facebook: https://www.facebook.com/theinnatelife ▽ STALK US ▽ ♥ Bhavna: https://www.instagram.com/bhavnak05/ ♥ Avalon: https://www.instagram.com/avalonmohns/
Views: 61227 theinnatelifeteam
Product Management webinar about how to shine in a product manager interview. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2HaoK3F 💻 Interviewing for a Product Manager position is never a piece of cake. It takes experience, spectacular communication skills, and extensive prep. Valentine Aseyo, former Product Manager at Facebook, shared the golden rules of interviewing that will help you shine in the interview and score your dream job. He discussed how to prep for an interview, what the essentials of successful interviews are and how to ask the right questions. Valentine Aseyo is the SVP of Product at Bandsintown, the #1 concert discovery platform that connects 40 million fans with their 450 thousand musicians. Before Bandsintown, he spent 8 years working at Facebook in Ireland, India, and US spanning many roles from User Experience to Advertising Products, to Marketing & Sales. Before that, he worked at IBM and Colgate & Palmolive. Valentine is also an Olympic recruiter; he interviewed over 2000 candidates throughout his career. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2HaoK3F In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2q8Vkem Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 22957 Product School San Francisco
Hear from Christopher Villani, the Marketing Manager for Foodland about his experience with studying Marketing at the UniSA Business School and what he is doing now in his current role. For more from University of South Australia visit: UniSA Facebook: https://www.facebook.com/UniSA/ https://www.facebook.com/UniSANewsroom/ UniSA Twitter: https://twitter.com/UniversitySA https://twitter.com/UniSAnewsroom UniSA Instagram: https://www.instagram.com/universitysa/ UniSA Weibo: http://weibo.com/studyatunisa
Views: 284 University of South Australia
Views: 25178 LinkedIn
What Is a Marketing Communication Mix? - The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the detergent product IMPORTANCE: The importance of marketing communication mix can also be felt when we see that it is connected with the marketing mix Critically evaluate the benefits to the marketing manager and their organization of using an 'integrated marketing communications mix' Source : Google Search & Online Blog Image Source: Facebook & Google Search Editing: Deb Don't forget to subscribe our channel https://goo.gl/df3adE Fair Use Disclaimer: This channel may use some copyrighted materials without specific authorization of the owner but contents used here falls under the “Fair Use” as described Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use." For Any Information Any One Can Contact with Us.Our Facebook page: https://bit.ly/2KhneAW
Views: 456 Classical life solution BD
A Day in the Life of Anita - Director of Marketing & Communications
Views: 2681 IPRAssoc1815
Brian Polak, Marketing/Communications Manager of Boston Court Performing Arts Center in Pasadena, CA, talks about how he got his job at Boston Court, why he likes working in the arts and a bit of advice on how you can become a Marketing Manager (even without any actual marketing experience.)
Views: 393 ArtJobOnline
More than ever before, marketing budgets are being scrutinized and executives are under pressure to maximize return on investment. You need to optimize spending, increase agility and improve results. Too much value is lost to complex, wasteful processes and outdated communication strategies. With today's processes, it can be a challenge just to keep your marketing communications up to date and on brand—much less available on demand to support a global presence and meet aggressive product launch schedules. It's equally challenging to leverage customer insight and effectively target communications. HP solutions automate the entire marketing services function—including the creation, management and execution of marketing communications. Automation gives your staff more time to think about your marketing plans and to identify ways to improve the impact of your communications. The rich benefits of marketing communication automation come together in HP Marketing Communications Manager, an integrated solution for automating and managing marketing communications. The HP solution simplifies and streamlines marketing processes, from design to execution. It gives you greater control over the end-to-end process, while helping you achieve maximum impact from your marketing communications. This web-based system provides a centralized repository of digital marketing assets, which reduces redundancy and allows for easy management of marketing graphics and templates. A secure, online interface gives your extended team controlled access to the centrally managed system With HP Marketing Communications Manager, printed and electronic communications are dynamically published from digitally held assets and your existing data sources. As content in the central repositories is changed, every piece and every format in the system changes with it. Templates for building e-mail and printed communications are easily accessed, customized and produced on demand by agents, franchisees, dealers, branches and sales personnel. HP MCM's intuitive catalog interface makes it fast and easy for thousands of users—from your company and approved partners—to select, customize and order marketing communications from one system. With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads. Access to current, branded marketing content increases the effectiveness of your sales force and channel program, while the customization capability improves the impact of your communications. With HP MCM customization of collateral, e-mail, direct mail and ads is simple. Customization can be achieved via a user-driven process of following step-by- step question screens, or it can be automated based on data, profile or event triggers through integration of business rules with your existing data infrastructure. Order authorization can be manual or automated. Detailed reports specific to orders, log-ins and documents are available. In addition, HP MCM supports multiple languages and currencies as well as a wide range of output services, such as commercial printing, HTML e-mail and local printing from PDF downloads. HP Marketing Communications Manager simplifies system management. Advanced management capabilities are included in various components of the solution. The HP MCM solution provides a highly customizable, web-based service for managing catalog users and their assets, such as photos, logos, signatures and maps. The system administrator determines the profile data to be captured, specifies user groups and establishes user privileges. HP MCM supports all Windows and Macintosh applications. The HP MCM solution provides tools for creating templates and establishing business rules from your application. Support for your design application enables designers to easily generate on-line templates.
Views: 2727 RMAonDemand
CHECK OUT OUR WEBSITE: https://jive.com/ WHAT IS JIVE? Jive Hosted VoIP is the easiest and most affordable option for your business phone system. Jive’s cloud VoIP service helps thousands of organizations simplify how they manage their phone setup. FOLLOW US: Facebook: https://www.facebook.com/jive.communications.inc/?fref=ts Twitter: https://twitter.com/GetJive LinkedIn: https://www.linkedin.com/company/66738/ Google+: https://plus.google.com/112881549445108116618 Instagram: https://www.instagram.com/getjive/
Views: 702 Jive Communications
Camille Feter and Liz Shrum from TalentFoot discuss how to best prepare for a job interview and provide the top three tips for job seekers going into their interview.
Views: 21520 American Marketing Association
The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain. Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out. So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spent 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online. What’s more important, consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy! All this means, as a Digital Marketer, is that you need to know where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app. Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire! Get a cool infographic here: https://blog.upgrad.com/10-killer-digital-marketing-skills-you-must-have/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills_Blog_Link Watch now to learn more. Wish to transition to a full fledged Digital Marketing expert? Apply now: PG CERTIFICATION IN DIGITAL MARKETING & COMMUNICATION: https://upgrad.com/digital-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills EXECUTIVE PROGRAM IN DIGITAL MARKETING STRATEGIES: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
Views: 446277 upGrad
http://careersoutthere.com/careers-in-consumer-product-marketing-creative-business-jobs. Marketing careers, specifically product marketing careers, are explored with a marketing expert from the world of children's toys in this Careers Out There interview. Marketing VP Michael Edelstein tells Marc Luber what product marketing and development careers are really like and who makes the best fit for product marketing jobs. For more career videos on Business Jobs: http://www.youtube.com/user/CareersOutThere#grid/user/A3F5679DD4D8117C. To see our YouTube channel: http://www.youtube.com/CareersOutThere. Great Career Tests to help find YOUR fit: http://careersoutthere.com/career-tests/ Video Guide to help you find the career YOU WANT: http://ow.ly/haB97 Our Facebook: http://www.facebook.com/CareersOutThere
Views: 6215 CareersOutThere
Sometimes the best advice comes from the least likely sources. One can spend months reading books on management theory and studying leadership paradigms, only to find the wisdom shared by an abuela over café con leche rings most true. Such is the case with Jose, Senior Director of Multicultural Marketing Communications for Comcast. Travel from Philadelphia to Miami with Jose as he leads an Xfinity product integration on the set of Telemundo’s breve-novela "Villa Paraiso.” Marketers like Jose translate the Xfinity brand promise in meaningful and authentic ways for the communities served by Comcast. And for Jose, the best way to do that is to "lead like the stars." To learn more about the career opportunities in Marketing Communications at Comcast + view open jobs, click: http://cmcsa.jobs/PvaybZr
Views: 2909 Comcast Careers
Position/ Work Title : Marketing Manager Company : The Star Position level : Upper Management (Senior Leader) Industry : Media/Communication A marketing manager of the biggest English newspaper in Malaysia has a busy working life, as can be expected. Projects that range from events promotion to advertising research are a part of everyday tasks, along with liaison, meetings and attending events. Watch and see her in action in her typical day. It is the Day in the life of a Marketing Manager at the STAR newspaper
Views: 128466 Leaderonomics Media
One of our clients in the SF Bay area is looking for a Mar Comm professional to build and lead a small team. Please watch the video to learn more.
Views: 224 AlpineSearch
When you need exceptionally creative marketing for you or your business, give me a call and find out how I'm Designing Creative Steps To Marketing Success.Whether it's a small project or an ongoing campaign, my 12+ years of experience can surely deliver an advantage over your competition and build lasting relationships with your clients/customers. Online Marketing • SEO • Social Media • Email Marketing • Content Management Visit my new Online Portfolio: www.HireDaveToday.com
Views: 56 Brave Angel Promotion
SDS Optic, headquartered in Lublin, is a highly innovative growing biotech company, focused on the development of novel diagnostic strategies in the field of oncology. The company develops and innovates diagnostics solutions, responding to needs of patients with cancer and focusing on helping healthcare with faster and less painful diagnostics. Our Mission is „Lifesaving Innovations” and core technology is a disruptive breast cancer diagnostics optical microprobe to diagnose cancer biomarkers in real time and in a less invasive way. As part of our development plan and SME Instrument Horizon 2020 project we’re currently expanding our business team and looking for a highly motivated and talented specialist to work as: MARKETING & COMMUNICATIONS MANAGER Major Responsibilities: - Create and implement a wide range of communication activities to promote the Project and its results; - Campaign-based activities targeting oncology specialists and the general public to promote our innovative technology, as well as event-based activities with key partners to disseminate public results, attract potential partners and create future market demand; - Execute and manage introduced Plan of Communication (PoC); - Managing and executing branding & communication mix, incl. brands management & product management; - Managing social media channels and social media communications; - Public relations with partners and institutions, incl. oncology centers, associations, foundations, public & government offices; - Managing and executing global events plan, incl. fairs participations, conferences, scientific symposiums; - Trade Marketing, incl. printing materials, online, BTL, ATL; - Preparing reports and presenting data at the business team meetings; - Utilizing expert knowledge on marketing, product management, and communications strategies; Requirements: - Knowledge in the area of communication & PR, as well as branded marketing, is MUST; - Higher education in Marketing, Trade Marketing, International with several years’ work experience; - Experience in medical device/biotech or pharma industries are much welcomed and as a plus; - Highly energetic with hands-on experience in development and communicating innovative high-tech solutions; - High personal motivation with excellent organization and planning skills; - Willingness to learn and adopt new techniques; - Strong networking builder; - Good knowledge of written and spoken English; What we offer: - Working in a highly innovative, self-driven and growing biotech startup, executing SME Instrument project co-financed by the European Commission; - Competitive package and great atmosphere. APPLY here: https://www.pracuj.pl/praca/marketing-communications-manager-lublin,oferta,6432459
Views: 82 Phillip Poynton
Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking!
Views: 2671 Centennial College
"Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The ESCP Europe Specialised Master in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. The course uses real-life case studies, strategic marketing simulations, and first-hand accounts from professionals in the field." For more information : Madrid Campus : http://www.escpeurope.eu/ms/mkgmadrid Paris Campus : http://www.escpeurope.eu/ms/mkgparis With : • Jérémy Beaufils, Associate Product Marketing Manager, EMEA at Google, class of 2012 • Carolina Alvarez, Internship at L´Oreal- Luxury Brands, class of 2013 • Ricardo Urias, Brand General Manager, Havas Media • Charlotte Gaston-Breton - Academic Director -- Madrid Campus • Benoît Heilbrunn - Academic Director -- Paris Campus
Views: 7704 ESCP Europe
Ti sei mai chiesto chi coordini tutte le attività aziendali, dal lancio del prodotto alla ricerca delle giuste strategie da attuare? In questo articolo ti parlerò proprio di questa figura professionale: per l’occasione, ho intervistato Chiara Braghin, una professionista operante da anni nel settore del digital marketing, ed attualmente Marketing Communication Manager presso TXT Spa. Leggi tutto: https://www.digital-coach.it/blog/lavoro-digitale/professioni-digitali/marketing-communication-manager/?utm_source=youtube.com&utm_medium=referral&utm_campaign=blog/lavoro-digitale/professioni-digitali/marketing-communication-manager/
Views: 548 Digital Coach
Our employees will share stories about how they contribute to the success of Ingenico Group. Take a peek in the pulse of the action and hear how they apply and develop their skills in a multicultural, dynamic environment. Shape the future of global commerce together with us and find out how your enthusiasm and entrepreneurial spirit can enhance our ever-growing community. Follow this link to our global career opportunities - https://www.ingenico.com/about-ingenico-group/people/careers
Views: 879 Ingenico Group
Allister discusses the key messages from a presentation by Marcus Wareham, Head of Planning and Strategy at Facebook.
Views: 610 ItsOpenAgency
Perspectives18 Solutions Showcase: Dwight Morse, Product Marketing, Ribbon Communications interacts with TelecomDrive.com, about the innovations around the integration with Microsoft.
Views: 20 Telecom Drive
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
Views: 1132749 Chicago Humanities Festival
Do you have abilities to deliver the idea and influence the audience? Can you plan and manage promotional campaigns? Then becoming the marketing manager could be the most suitable career for you. http://goo.gl/EiBrzU. Enroll in our highly regarded courses to experience flexible study through online learning. There are no prior requirements for anyone. http://www.bolc.co.uk The job of a marketing manager involves developing strategies and campaigns for the promotion of products or services. You may earn up to £50000 per year or more from this lucrative job of marketing manager. Demand for the marketing managers is very high in the modern world due to high competition among the organisations. Organisations are discovering new and innovative ways to market and sell their products and ideas. Ability to communicate in different languages can be an additional advantage for a marketing manager. Marketing profession is one of the highly rewarding professions around the world. What your job would include? • Researching the markets and developing marketing campaigns • Identifying segments and targeting markets to know customers • Designing strategies and campaigns to capture the interest of consumers • Exploring market trends and updating the strategies • Building relationships with stakeholders and distribution channels • Monitoring the effectiveness of campaigns and improving them • Liaising and interacting with the stakeholders to exchange the information • Organising and attending events and seminars • Monitoring and Learning from competitor analysis Brentwood open learning college proudly offers a range of high-quality courses to help students start their careers or advance their positions in respective fields. Brentwood open learning college has the aim to deliver highly standards education to students around the world. Certificate in sales and marketing (Level 2) covers the essential introductory topics of marketing and sales through 5 in-depth units: Introduction to Marketing, Developing a Marketing Plan, Advertising and Networking, Promotion Mix, Personal Selling and Sales Promotion. This course in helpful for people who want to start learning about marketing and its concepts. Certificate in marketing (Level 3) is designed to deliver introductory qualifications to students. This course comprises following six units: Introduction to Marketing, Marketing Environment, Market Segmentation, Consumer Behaviour, Developing a Marketing Plan, Promotion Mix. This course helps students to grow effective marketing skills. Diploma in marketing (Level 4) provides students the professional marketing knowledge and skills to compete in the real world. This course consists of 13 modules: Introduction to Marketing, Marketing Environment, Markets and Market Segmentations, Consumer Behaviour, Consumer Behaviour, Market Research, Marketing Planning, Product Development and Product Lifecycle, Product Pricing Strategies, Branding and Packaging, Channels of Distribution, Promotion Mix, Personal Selling and Sales Promotion, Advertising and Publicity. Range of marketing strategies and concepts are explored in this course to enable students to cope with the different market and business conditions. Brentwood open learning college is proud to offer variety of internet marketing courses. Internet marketing course (Level 1) is designed to deliver the basics of internet marketing and concepts to students. This course consists three units: What is Internet Marketing, E-mail Marketing, Search Engine Optimization (SEO). Certificate in internet marketing (Level 3) is the fundamentally important course for businesses to survive and excel in the modern digital world. Students learn about different internet marketing platforms and strategies, which help them in the growth of the business. This course comprises six units: What is Internet Marketing?, Creating an Internet Marketing Plan, E-Mail Marketing, Search Engine Optimisation (SEO), Advertising Online, Social Media Marketing. Certificate in social media marketing (Level 3) helps students in making their social media strategy and campaign. This course consists four valuable units: What is Social Media?, Developing a Social Media Plan, Building Your Social Media Team, Using Social Media for Marketing Plans. Certificate in google adwords (Level 3) enables students to understand google adwords and its functions. Students learn to make effective adword plan through this course. Certificate in Telemarketing (Level 3) is the course to learn marketing through telephones. Students understand the importance of telemarketing with its other aspects like communication levels, arranging scripts and planning before exercising. facebook : https://facebook.com/bolconline Twitter : https://twitter.com/bolcuk Google+ : https://plus.google.com/+BrentwoodOpenLearningCollege
Views: 17623 Brentwood Open Learning College
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4107543 TED-Ed
Want to work with the team at CouponDunia? Meet them on Super for your next job - http://super.jobs/coupondunia Discover and join the smartest teams in India with Super, the sexiest way to find your next job - http://get.super.jobs ————————————————— We are a profitable and fast-growing startup based out of Mumbai that connects our monthly audience of hundreds of thousands of Indian online shoppers with e-commerce merchants. Our goal is to build a product that is used by virtually anyone to save money on anything and everything. We won’t rest until we are a ubiquitous brand in India. Our aim is to rethink the shopping experience and we’re constantly striving to come up with better ways to save our consumers some money. We’re on a mission to re-imagine the way the world shops. Join us for an unforgettable journey. The people at CouponDunia are an energetic bunch of people who are passionate about doing great things and crazy fun to be around. We have the corporate sheen of Times Internet Limited, but retain the heart and soul of a start-up.Come and work with us to build a product that is used by millions of people a month and soon tens of millions. Join us and be part of a larger mission. We’re growing like crazy. Come do the best work of your career. —————————————————
Views: 390 Super
Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Views: 7012 Geile/Leon Marketing Communications
Watch our video to get the details of interviewing for our Business roles in Sales, Marketing, and more. Our recruiters have tips for being well-prepared for a Google interview. Learn more about how we hire at http://goo.gl/xSD7jo, then head over to https://goo.gl/BEKV6Z to find your role. Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf LinkedIn: https://goo.gl/skdLCR #LifeAtGoogle
Views: 124323 Life at Google
In this course, you get acquainted with the various options that companies have in order to market their products. It takes you through the various forms of communication and media that can be used to reach out to the target audience. It throws light on various aspects of advertising, media and other forms of promotions. This course is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. https://www.educba.com/course/marketing-communications-advertising-and-promotions/
Views: 233 eduCBA
HomeAway Owner Summit 2012 was a chance for our team to update holiday let owners about our latest product innovations. In this interview, Courtney Wylie talks about "Reservation Manager, the owner's "DashBoard", and some other neat functionality to streamline the bookings process.
Views: 136 HomeAwayHolidays
Apply on-line at http://careers.force.com/jobs Our mission is to completely redefine the recruitment supply chain and the way it's monetized by supplying a series of solutions aimed at improving the hiring experience and dramatically reducing recruitment costs by utilising new technology and social reach to solve the problem rather than applying new technology to old processes. We are beginning this journey with the launch of Cloud Moves TV an online news channel covering the News and Hottest Vacancies in Cloud, Mobile and Social.
Views: 516 CloudMovesTV