So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.
1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.
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Greetings from New Zealand. Please let me know how to spell the name of one of your favourite design houses. I thought you said "Miette" but I cannot locate it via Google. Clarification by way of spelling would be most helpful. Thank you so much.
What on earth is that awful music about?! It is neither luxurious nor ambient. It distracts from your words and makes me think of an old computer game!
Please remove it?
I SO wanted to hear your message/opinions but instead I am going to click away to another youtuber.
Please rethink your music in the future, no music would have been better than this choice.
Hey I am Dylan and I am 16 at the moment. I really want to make a brand later that is going to be between normal brands and luxury. Pricepoint between tommy hilfiger and versace for example. The biggest problem I have when I am making a game plan for myself is the making of the product. How can I find a good place to let them produce my product and how do I find a place that delivers the best quality? Do I need to have more contacts in brands for that?
Thank you for reading and the nice video!
Hi Dylan, finding the best manufacturer for their brands is definitely one of the greatest challenges brand owners face. Even well-established brands have to change or add new manufacturers at times, and many of them struggle here too. Recommendations from trusted sources are always great and you can meet and discuss needs/fit with manufacturers at reputable trade shows. Websites like Maker's Row share manufacturer listings which can be very helpful. Just make sure you vet any potential mfgr. partners. Best of luck!
Hi there, thanks for watching. We don't have resources specifically created for artisan jewelry, however, you'll find that most of our content may be applied towards most apparel, accessory and even home accessory brands. Feel free to visit us at www.ScalingRetail.com for more content.
hey ! never really got your name there, but fantastic video! As I'm watching it, i'm trying to figure out how to apply these principles onto fine-art (me being an artist), as there are similarities, in terms of buyer profiles and price-points.
Hi there! Our blog post "5 Ways to Make Your Brand Attractive to Wholesale Buyers" talks about pricing your products properly. You can check it out at http://blog.scalingretail.com/5-ways-make-brand-attractive-wholesale-buyers
Im looking forward to speaking with you, I am looking out venturing out into the luxury mens dress shoe business, I have what i think is an excellent product and good price for it. Great video and hope to speak to you soon!
Loved this. Thanks so much for posting, Syama! I especially found a few of your points helpful - that you should be prepared to be in the game for a while, maybe even a few years, before you see your sales take off, and customers need to be exposed to your brand via multiple touchpoints before they'll be willing to buy. I need to really think about this second idea and decide what all of my touchpoints should be. Do you think the various social channels equal different touchpoints (e.g. would Instagram, Facebook, and Pinterest count as 3), or would you group them together into one?
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