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How to Launch a Luxury Startup

955 ratings | 47151 views
So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
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Text Comments (78)
Ammara Rossy (1 month ago)
Thank you so much, its very helpful..
Scaling Retail (1 month ago)
That’s exactly what we’re here for. 😀
Yumi Victoriano (2 months ago)
Thank you! This is so helpful.
Scaling Retail (2 months ago)
Thank you Yumi for watching. We love to hear that our content is making a difference.
Frank Lopez (3 months ago)
This is wonderful content!! Very insightful and concise. Would love to get some feedback from you and connect.
Frank Lopez (3 months ago)
Scaling Retail you as well, thank U for the reply!
Scaling Retail (3 months ago)
Thanks Frank, send us a message at [email protected] Hope you have a great weekend!
DDoris (3 months ago)
Greetings from New Zealand. Please let me know how to spell the name of one of your favourite design houses. I thought you said "Miette" but I cannot locate it via Google. Clarification by way of spelling would be most helpful. Thank you so much.
Scaling Retail (3 months ago)
Hi there, thanks for watching. The name is spelled: Maiyet. Hope you have a great rest of your day!
Cannon Ball (4 months ago)
What on earth is that awful music about?! It is neither luxurious nor ambient. It distracts from your words and makes me think of an old computer game! Please remove it? I SO wanted to hear your message/opinions but instead I am going to click away to another youtuber. Please rethink your music in the future, no music would have been better than this choice.
Scaling Retail (4 months ago)
Thanks for your feedback, we'll keep that in mind in the future.
Erick Rodriguez (5 months ago)
I would not have pronounced her name the same way she did 😶
Scaling Retail (4 months ago)
Live and learn.
Albert Abramchuk (5 months ago)
Your Music is so distracting.
Scaling Retail (4 months ago)
Appreciate the feedback, will fix it in future videos.
DW DW (5 months ago)
Albert Abramchuk can’t even hear it
Dylan DRB02 (6 months ago)
Hey I am Dylan and I am 16 at the moment. I really want to make a brand later that is going to be between normal brands and luxury. Pricepoint between tommy hilfiger and versace for example. The biggest problem I have when I am making a game plan for myself is the making of the product. How can I find a good place to let them produce my product and how do I find a place that delivers the best quality? Do I need to have more contacts in brands for that? Thank you for reading and the nice video!
Scaling Retail (6 months ago)
Hi Dylan, finding the best manufacturer for their brands is definitely one of the greatest challenges brand owners face. Even well-established brands have to change or add new manufacturers at times, and many of them struggle here too. Recommendations from trusted sources are always great and you can meet and discuss needs/fit with manufacturers at reputable trade shows. Websites like Maker's Row share manufacturer listings which can be very helpful. Just make sure you vet any potential mfgr. partners. Best of luck!
access (6 months ago)
Do you have any resources geared for an artisan jewelry business?
Scaling Retail (6 months ago)
Hi there, thanks for watching. We don't have resources specifically created for artisan jewelry, however, you'll find that most of our content may be applied towards most apparel, accessory and even home accessory brands. Feel free to visit us at www.ScalingRetail.com for more content.
Collette Datgirl (6 months ago)
thank you this was very helpful!!
Scaling Retail (6 months ago)
Thanks for watching!
Do Do (6 months ago)
It was really helpful. Gave me alot to think n reason about about the brand I'm working on... I pray God puts me thru, I really need this to work out for me.
Alen Paul (28 days ago)
God bless you
Scaling Retail (6 months ago)
We're so glad to help! Good luck with everything! Please feel free to book a consultation with us if you need some guidance.
thomas oliver (6 months ago)
the only relevant step is the last one. the first are the standard for ALL brands
Sommy Logic (7 months ago)
Your videos are really helpful!
India Cleckley (7 months ago)
I love your ring! Where did you find it?
DW DW (5 months ago)
India Cleckley try vitally
Scaling Retail (6 months ago)
We missed this comment somehow! It's a custom made design. :)
Savindu R Rathnayaka (7 months ago)
Really helpful video,subscribed just now
Scaling Retail (7 months ago)
Thanks for watching!
NICE😉👍📸
Alexis Hollins (7 months ago)
Very helpful! I will be emailing you asap!
Scaling Retail (7 months ago)
We're glad to help! Thank you for watching!
Ronnie Rajpal (8 months ago)
I’ve opened a Custom Tailoring Club for Men in Russia, everything will be made in Italy.
Mario Navarro (2 months ago)
Ronnie Rajpal you know any eyewear manufacture in Italy?
Scaling Retail (3 months ago)
Happy to hear it!
Khurram talk (8 months ago)
Next time make sure you test the voice first
Richard Unachukwu (8 months ago)
Hello syama! Can a luxury start up deploy a b2b and a b2c at the same time as its distribution strategy?
Scaling Retail (6 months ago)
Hi Richard, sorry we missed this comment somehow! Are you referring to selling both retail and wholesale immediately at launch? If so, you definitely can.
Beautifully African (9 months ago)
The tips you've given in this video to complete in the luxury market, would you say the same rules apply for here in the UK?
Scaling Retail (9 months ago)
Hi, thanks for watching! Yes, our content is intended for a global audience. You'll find these principles can apply to luxury markets around the globe.
Christaki (10 months ago)
Great points. I learned something new today 🤙🏽
jooky87 (1 year ago)
Good explanation on why not to start a luxury brand.
Scaling Retail (11 months ago)
Depending on your business, it could be the next big move or maybe something you need to wait a beat to do. Thanks so much for watching!
krishnendhu chakra (1 year ago)
Impressed and Subscribed !
krishnendhu chakra (11 months ago)
Scaling Retail waiting for more videos regarding strategies.
Scaling Retail (11 months ago)
Thank you Krishnendhu!
Fred Mawuli Deegbe (1 year ago)
This has been helpful.. I shared your post to a few friends
Scaling Retail (1 year ago)
Thanks a lot, Fred! Have a great week.
hey ! never really got your name there, but fantastic video! As I'm watching it, i'm trying to figure out how to apply these principles onto fine-art (me being an artist), as there are similarities, in terms of buyer profiles and price-points.
Scaling Retail (1 year ago)
Thank you so much for following! We think it's so cool that what we have to share can be applicable to fine arts. Please don't hesitate to reach out to us as at [email protected]
Azur Bikini (1 year ago)
Hello there, go out and check out are web site www.azurbikini.com , bikini made in italy, made with love from Venezia.
Hayati Hasaria (1 year ago)
Really helpful! Xx
Scaling Retail (1 year ago)
Hooray, thanks for watching!
George (1 year ago)
Your Mic needs adjusting
DuFauna (4 months ago)
The mic is good, it's just that the recording took place in a room with hard walls, i.e. no sound damping material on walls, floor etc.
Scaling Retail (1 year ago)
George thanks for the feedback!
Natasha Edwards (1 year ago)
You are amazing I’m learning so much
Scaling Retail (1 year ago)
So glad we bring something to the table for you. Thanks for following!
Anna Waseem (1 year ago)
Hi, I am launching a face serum, i would require a lot of help, would you be able to help me? Thanks x
Scaling Retail (1 year ago)
Hi there! Please feel free to contact us at [email protected] so we can get a better understanding of the needs of your business.
Donavin Roberts (1 year ago)
Thanks for the info
Gracious EfLos. (1 year ago)
thank you very much
Scaling Retail (1 year ago)
You're welcome!
Andrew Grant (1 year ago)
I enjoyed this! Thanks for sharing.
Richard Unachukwu (1 year ago)
Hi! What should be the average markup for a luxury fashion brand?
Scaling Retail (1 year ago)
Hi there! Our blog post "5 Ways to Make Your Brand Attractive to Wholesale Buyers" talks about pricing your products properly. You can check it out at http://blog.scalingretail.com/5-ways-make-brand-attractive-wholesale-buyers
Joseph Banda (1 year ago)
Im looking forward to speaking with you, I am looking out venturing out into the luxury mens dress shoe business, I have what i think is an excellent product and good price for it. Great video and hope to speak to you soon!
Karina Kaliszczak (1 year ago)
Could you please comment, which brand was it you said you like? Thanks in advance :)
Scaling Retail (1 year ago)
It's Maiyet!
Chloé Serfaty (2 years ago)
Just love your videos, all you say is very true and interesting to be remembered. Thank you
Scaling Retail (2 years ago)
Chloé Serfaty thanks for watching!
Silky Saks (2 years ago)
Enjoyed this video. Gave a lot of things to think about
Scaling Retail (2 years ago)
Thank you, I'm happy to hear that! You can find more resources at ScalingRetail.com.
Laura Shape (2 years ago)
Loved this. Thanks so much for posting, Syama! I especially found a few of your points helpful - that you should be prepared to be in the game for a while, maybe even a few years, before you see your sales take off, and customers need to be exposed to your brand via multiple touchpoints before they'll be willing to buy. I need to really think about this second idea and decide what all of my touchpoints should be. Do you think the various social channels equal different touchpoints (e.g. would Instagram, Facebook, and Pinterest count as 3), or would you group them together into one?
Scaling Retail (2 years ago)
Hi Laura, Thanks for watching! I would parcel out your social media - since they should all have a different strategy. IG should have different content and goals than FB or Pinterest. Best, Syama

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