So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.
1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.
"DTC Update: The Latest Direct-to-Consumer Business Models and Strategies"
"How to Create a Lifestyle Brand"
Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/
Follow us here
What on earth is that awful music about?! It is neither luxurious nor ambient. It distracts from your words and makes me think of an old computer game!
Please remove it?
I SO wanted to hear your message/opinions but instead I am going to click away to another youtuber.
Please rethink your music in the future, no music would have been better than this choice.
Hey I am Dylan and I am 16 at the moment. I really want to make a brand later that is going to be between normal brands and luxury. Pricepoint between tommy hilfiger and versace for example. The biggest problem I have when I am making a game plan for myself is the making of the product. How can I find a good place to let them produce my product and how do I find a place that delivers the best quality? Do I need to have more contacts in brands for that?
Thank you for reading and the nice video!
Hi Dylan, finding the best manufacturer for their brands is definitely one of the greatest challenges brand owners face. Even well-established brands have to change or add new manufacturers at times, and many of them struggle here too. Recommendations from trusted sources are always great and you can meet and discuss needs/fit with manufacturers at reputable trade shows. Websites like Maker's Row share manufacturer listings which can be very helpful. Just make sure you vet any potential mfgr. partners. Best of luck!
Hi there, thanks for watching. We don't have resources specifically created for artisan jewelry, however, you'll find that most of our content may be applied towards most apparel, accessory and even home accessory brands. Feel free to visit us at www.ScalingRetail.com for more content.
hey ! never really got your name there, but fantastic video! As I'm watching it, i'm trying to figure out how to apply these principles onto fine-art (me being an artist), as there are similarities, in terms of buyer profiles and price-points.
Hi there! Our blog post "5 Ways to Make Your Brand Attractive to Wholesale Buyers" talks about pricing your products properly. You can check it out at http://blog.scalingretail.com/5-ways-make-brand-attractive-wholesale-buyers
Im looking forward to speaking with you, I am looking out venturing out into the luxury mens dress shoe business, I have what i think is an excellent product and good price for it. Great video and hope to speak to you soon!
Loved this. Thanks so much for posting, Syama! I especially found a few of your points helpful - that you should be prepared to be in the game for a while, maybe even a few years, before you see your sales take off, and customers need to be exposed to your brand via multiple touchpoints before they'll be willing to buy. I need to really think about this second idea and decide what all of my touchpoints should be. Do you think the various social channels equal different touchpoints (e.g. would Instagram, Facebook, and Pinterest count as 3), or would you group them together into one?
Russian women it is unique essences. They put family above al. They are always ready to offer the outstanding career to be with the husband and children. If you will give her a little attention, love and care, if you will show her that you appreciate her as the wife and the mistress of the house, will admire with her beauty and wit, she will be true to you to the death. The grateful woman will make you in 100 times more happily if you estimate her diligence and will love her. I wish you to meet on my site the fine Russian girl who becomes to you the excellent wife and the partner, who will fill your life with love and happiness!
Marriage agency City of Russian Brides is an dating and marriage service for singles who wish to meet most beautiful Ukrainian and Russian ladies for correspondence and marriage. We provide true pictures and information of real, beautiful, sexy, intelligent, educated ladies. Welcome to A City of Brides - online photo personals mail order bride catalog of single women from Russia looking for dating and marriage worldwide. Please, bookmark our site now Our database is frequently updated. So, please visit our profiles gallery single women now. And dont forget to visit us next time.
Over recent years in the internet more and more myths emerge connected with Russian brides (under a term ‘Russian’ one should understand Ukrainian, Belarussian and Moldavian girls. We will try to explain where there is truth and where there is invention. In this respect many characteristics of Ukrainian girls and mysterious traits of a Russian soul will become understandable for you. Facts, statistics, opinion of experts, interesting articles collected in a FAQ format – you can find all this on our site.